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GROW 

 
 
 
Ashley Marc Hovelle Löwenzahn Sweathshirt and shorts Black Yellow 0454 final.jpg
 

GROW

BEAUTY OF THE STREETS

The most powerful movements are rooted and grown in the streets.

This collection is dedicated to the beauty and the strength of rebels. the unique strength of the individual and the collective support of a group, to create a phenomenon.

 
 

GROW – Beauty of the streets

The most powerful movements are rooted and grown in the streets.

This collection is dedicated to the beauty and the strength of rebels. the unique strength of the individual and the collective support of a group, to create a phenomenon.

We took the Löwenzahn (dandelion) flower as representative of this phenomena. the fragile young flower has the strength to grow through concrete and spread its seeds effortlessly in the wind. the seeds will be planted crossing boarders, fences, and authorities, without boundaries’ to stop them from growing.

This season we implement advanced technological uv prints onto vegan leather patches to bring out structure and vibrancy. laser cut details and embroidered edges complete a high-end finish.

We celebrate our signature look by showcasing two all over designs; one digitally printed yellow Löwenzahn flower and one monochromatic embroidered flower in its seeding stage.

To complement the growing collection- our base fabric is our premium quality compact jersey with a silky hand feel, pleated paper touch jersey, linen, reversible loopback fleece and soft 1x1 ribs.

Our special one-sided waffle has a structured surface with a smooth inner finish. due to the fabric’s solid construction it drapes away from the body and allows air to flow creating a clean visual silhouette.

The shapes of the season are relaxed and flowing with shirts, oversized drop shoulder t-shirts, sweatshirts, and loose fitting shorts. trousers come in a combination of fits from tailored versions in cavalry twill, linen, to a sweat pant hybrid. outerwear is brought in with lightweight jacketing with shower resistant coatings in the form of a zip-through funnel neck jacket that folds away into its own pocket and the cruise overcoat.

The essentials collection of premium trans-seasonal wardrobe staples includes our discreet black branding tab on hemlines.

Our products are made in Portugal because we commit to high quality manufacturing and can stand by our ethical beliefs.

ASHLEY MARC HOVELLE

 

 
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                               SS18 

GROW

 
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