AWAKE YOUR SENSES
"Seperate the unreal from the real”
AWAKE THE LIFE OF YOGANANDA
Explore our new Spring Summer 2017 collection inspired by the original Yogi- Yogananda who brought yoga and its calming mindset to the (western) world.
Quote: “Seperate the unreal from the real” Awake the life of Yogananda
Yoga forms the integral part of this range presented in array of applications. Our signature embroidery this season – is the Yogi repeat. Abstract yoga postures are delicately embroidered on t-shirts, sweats and trousers, including our highlight colours of the season in tan blue red and o -white.
New application techniques honor the art of embroidery with a new embroidery technique, featuring the powerful stance of the warrior. The collection title AWAKE comes in two application options: new embroidery, and our classic heat seal laser cut print. By using an advanced form of new digital printing we are able to print vibrantly on to black garments, making way for the calming hero pose, the grounded warrior, and Ancient Scarab to bring ideas of regeneration with its geometric hand drawn design. This unique process enables us to showcase the hand painted yogis in their natural form.
This season we experiment with textured structures; like our serene wa e pique cotton, Linens with water resistant coatings, and reversible loopback eece. Our Base fabric is of course our standard premium quality compact jersey with a dry yet silky hand nish.
The silhouettes of the season are relaxed and owing with oversized drop shoulder t-shirts, sweatshirts, and loose tting shorts. Trousers come in a combination of ts from tailored versions in Cavalry Twill and Linens, to more relaxed forms in a sweat pant hybrid. Outerwear is brought in with lightweight jacketing with shower resistant coatings in the form of a coach jacket and zip-through funnel neck jacket that folds away into its own pocket.
We also introduce our new Essentials collection of premium trans-seasonal wardrobe staples. Featuring reversible sweatshirts, collared sweatshirts, raglan sleeve t-shirts, re ned tees, tailored trousers, and a new pique polo shirt. To match the clean aesthetic we include our new discreet black branding tab on hemlines.
Take a journey into the realms of a peaceful mindstate and embody yoga in its physical form.
“Be Awake”.
ASHLEY MARC HOVELLE
SS17
AMH COLLECTION
