Ashley meets Prince Charles

Last week, we had the opportunity to take part in a workshop for sustainable brands organised by the Fashion Council Germany at Dumfries House, the official residence of His Royal Highness, Prince of Wales.

Following meetings and workshops with Scottish manufacturers, and a fascinating panel talk on the future of Fashion with Sarah Mower (Vogue) alongside our fellow German sustain concept winners.

We met Prince Charles himself and he’s a charming man.

FCG_DUMFRIES HOUSE_HRH_PRINCE_CHARLES_02_HRH Prince Charles, Duke of Rothsay im Gespräch mit FCG German Sustain Concept Designer Ashley Marc Hovelle, Lara Krude, Lydia Maurer, Antonia Goy, Björn Kubeja.JPG

The event coincided with the launch of our new brand Oft - short for often - a collection of 10 key sustainable wardrobe staples, aiming to save you time each day so you’re free to focus on what’s important to you, with clothes you wear often.

The new collection will launch officially for SS20 early next year.

FCG_DUMFRIES HOUSE_DAY2_2019_39_Ashley Marc Hovelle (oft).JPG

Visit www.often.world for more details!

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