AMH - ASHLEY MARC HOVELLE is a high end menswear label that launched in 2009.

The AMH collection bears the initials of the designers name and is focused on premium streetwear. Our contemporary menswear line ‘Ashley Marc Hovelle’ provides us with the opportunity to showcase additional detail and luxurious fabrications.

The focus for the brand is Men’s Jerseywear with eye popping patterns in contrasting prints and embroidery. Our colour palette is always clean and contrasting with the main base colours in monochromatic black and white. As always, our designs are hand illustrated to reflect our detailed design signature.

The brands Creative Director Ashley is able to draw from his experiences, in fashion, film and life, to create a look that is inspired from the past yet mindful of the present and future. This ultimately defines who we are as a brand each season.

For Spring / Summer 2016 we take inspiration from the 1992 cult classic “White Men Can’t Jump”. Referencing the films vibe through quotes, prints, silhouettes, bold statements and rise of street-ball fashion, the collection is titled –WIN | LOSE.